![]() ![]() The way to stand out against content-saturated competition is by providing reliable, researched, and in-depth content that, instead of sparking a person’s interest, satisfies their curiosity and answers their questions about the topic. In 2015, the average length of a post was 900 words, which is a good 100 words longer than the previous year’s average. People are looking for substantive articles that show depth and thought. While a 200 word article can be useful as a news bite or quick update and has the benefit of being a near guaranteed read for short-attention audiences, blogging is leaning toward longer, meatier pieces, backed up with reliable data. Here are some trends you will want to keep an eye on and likely emulate in 2016. As a part of the internet, the blogging platform and popular styles are bound to evolve and adapt at the lightning pace we have come to expect from the internet age. If running a blog is an important part of your company’s customer connection, you are going to want to utilize it to its full potential.
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